Every groundbreaking solution starts with a spark.
But the path from an innovative idea to a real-world product that brings measurable value—especially in the complex world of airport operations—is rarely straightforward.

At Amorph Systems, we’ve lived that journey. Here’s how we transformed a bold concept into a scalable, high-impact LiDAR-based solution, helping airports across the globe boost efficiency, enhance safety, and gain deeper operational insights.

Innovation: More Than Just a Buzzword

Innovation is often mistaken for invention. But true innovation goes beyond coming up with something new—it means making it work in real life and delivering real value.

We see it as a three-step process:

  • Invention: A new idea or technical breakthrough.
  • Implementation: Applying that idea in practical, usable ways.
  • Impact: Delivering change that improves processes, decisions, and outcomes.

But between these stages lies a daunting gap known as “the Innovation Valley of Death.”

Why Good Ideas Often Fail

The numbers speak for themselves:

  • Only 1 in 3,000 ideas ever becomes a successful product.*
  • 60% of innovations fail due to funding gaps.**
  • 75% fail because they don’t truly meet market needs.***

Overcoming these odds means having more than a great idea. It requires structured execution, a clear understanding of the problem, and relentless testing and adaptation.

Building the Bridge: From Vision to Product

Our approach follows a clear framework:

✅ Start with a real problem
We identified a growing need in airports for reliable, privacy-compliant, and scalable people counting and movement analysis.

✅ Understand the market
Airports demanded a solution that worked in dynamic, high-traffic environments—without the limitations of traditional video analytics.

✅ Prototype, test, repeat
With early prototypes in hand, we collected user feedback, refined our solution, and validated results in live environments.

✅ Scale with purpose
By combining hardware-agnostic software with robust development, we moved from proof-of-concept to full deployments in a short time frame.

Why LiDAR Is a Game-Changer for Airports

LiDAR (Light Detection and Ranging) uses laser pulses to create ultra-precise 3D models. For airport operators, that means:

  • Accurate people tracking in terminals, security lines, or boarding gates
  • GDPR-compliant by design, as no personal data is captured
  • Reliable performance, unaffected by lighting conditions or camera angles
  • Flexible mounting: Ceilings, walls, poles—LiDAR adapts to your environment

Real-World Results (and Still Growing)

In just a few years, our LiDAR solution has gone from concept to rollouts at multiple international airports. While we keep our partners confidential, we’ve seen:

  • Operational savings of over €850,000/year through smarter security point automation and management 
  • 26% efficiency gains in boarding processes with precise flow monitoring
  • Enhanced retail layouts and customer flow at large-scale event venues

All powered by a LiDAR-based system that’s scalable, flexible, and easy to deploy.

What Makes Our Solution Different?

✔ Unmatched accuracy
✔ Hardware-independent
✔ Out-of-the-box capabilities for common use cases
✔ Agile customization and ongoing development

Whether you’re managing passenger flow, optimizing terminal layouts, or securing sensitive areas, our LiDAR solution is ready to deliver results.

Ready to Take Airport Operations to the Next Level?

If you’re exploring new ways to optimize your terminal, ensure compliance, and gain actionable insights—our team is here to help.

👉 Contact us today to learn more or book a live demo.
Discover what LiDAR can do for your airport.

Sources for Statistics Mentioned: *The “1 in 3,000” product success rate is a commonly cited figure in innovation studies, including research from Harvard Business School and IDEO, highlighting the rarity of commercialized ideas. **The statistic that 60% of innovations fail due to funding gaps reflects insights from reports by Startup Genome, CB Insights, and Deloitte, emphasizing financial challenges as a key barrier to innovation. ***The 75% failure rate due to poor product-market fit is supported by CB Insights’ report, “The Top 20 Reasons Startups Fail”, which identifies lack of market need as the leading cause of failure.